{"id":1608,"date":"2025-07-10T19:45:35","date_gmt":"2025-07-10T19:45:35","guid":{"rendered":"http:\/\/www.machimp.com\/?p=1608"},"modified":"2025-07-12T14:42:58","modified_gmt":"2025-07-12T14:42:58","slug":"8-black-owned-beauty-finds-that-are-actually-worth-the-hype","status":"publish","type":"post","link":"http:\/\/www.machimp.com\/index.php\/2025\/07\/10\/8-black-owned-beauty-finds-that-are-actually-worth-the-hype\/","title":{"rendered":"8 Black-Owned Beauty Finds That Are Actually Worth The Hype"},"content":{"rendered":"

\t\t\t\tThe global beauty industry is a multi-billion-dollar machine, and can you guess who is the driving force behind it? Black consumers contribute more than $9 billion in spending<\/a>, according to a 2023 study. But for us, beauty isn\u2019t just surface-level.<\/p>\n

For Black women in particular, beauty is layered. It\u2019s self-care. It\u2019s self-expression. And it\u2019s self-identity. Whether we\u2019re buying edge control, red lipstick, skin supplements, or a luxury serum, our beauty rituals are deeply personal and often tied to empowerment, confidence and even community \u2014 from kitchen hair salons<\/a> to group skincare nights. It’s communal. It connects us.<\/p>\n

That’s why it’s essential to highlight brands that have created space in the industry, an industry that has spent centuries defining beauty through a narrow, Eurocentric lens. So, if you’re ready to treat yourself to a few beauty buys that actually live up to the hype, keep reading.<\/p>\n

For our 4C girlies, this one’s for you! This edge-control not only keeps the edges laid, but its carefully crafted formula also keeps your edges smooth, sleek and flake-free with no added residue. The brand was founded by an HBCU grad and is considered the only Black woman-owned hair and beauty supply store<\/a> in Memphis. If you ever find yourself in the River City, do yourself a favor and pull up.<\/p>\n

Pink Noire<\/strong> Pink Noire Edge Control Gel, $, available at Amazon<\/a><\/figcaption><\/figure>\n

You can never go wrong with a red lip. The psychology behind the color red is associated with love, vitality, passion, power and good fortune. Lucky for you, Juvia\u2019s Place<\/a> offers nine lipstick colors<\/a> within the red color palette, ranging from deep blends to berries and traditional reds that are a perfect match for all skin tones. Each glide is smooth, leaving a long-lasting, hydrating, perfect matte finish.<\/p>\n

Juvia’s Place<\/strong> The Reds & Berries Velvety Matte Lipsticks, $, available at Juvia’s Place<\/a><\/figcaption><\/figure>\n

Growing up with textured hair, Angela Muth<\/a> didn’t have the guidance or right tools to care for her natural curls. Like many of us, she often struggled with breakage and frustration along her haircare journey<\/a>. She turned her experience into purpose with Lina Lennox<\/a>, a thriving haircare brand that specializes in 100% organic mulberry silk hair essentials. From bonnets to scrunchies, the brand offers more than just protection; these styling tools elevate your routine and overall aesthetic.<\/p>\n

Lina Lennox<\/strong> The Core Scrunchie Set, $, available at Lina Lennox<\/a><\/figcaption><\/figure>\n

Who needs a spa day when you can bring the spa to you right in the comfort of your own home? Hannahana Beauty’s Skin Nutrition Detoxifying Mask<\/a> removes dead skin cells, detoxifies, and helps reduce skin congestion for clearer, smoother, healthier skin. Key benefits include a mineral-rich formula that gently purifies your skin while giving your body the deep reset it often needs, leaving you with the ultimate glow that radiates, revitalizes and restores.<\/p>\n

Hanahana Beauty<\/strong> Skin Nutrition Detoxifying Mask, $, available at Hanahana Beauty<\/a><\/figcaption><\/figure>\n

The Saipua Artisanal Bar Soap is more than just your average bar. Infused with calming lavender and gently exfoliating oatmeal, it soothes irritation while giving your body that spa-like TLC that your skin will thank you for. So, if you\u2019re deep in your healthy, hydrated, glowing skin<\/a> era, this one\u2019s for you. And if lavender and oatmeal isn\u2019t your thing, don\u2019t worry, Linoto offers a full lineup of skin-loving scents to choose from, like Cedarwood, Coffee Mint, Saltwater and many more. Honestly, you can\u2019t go wrong.\u00a0<\/p>\n

Linoto<\/strong> Saipua Artisanal Bar Soap 6oz., $, available at Linoto<\/a><\/figcaption><\/figure>\n

This body wash is giving Shea Butter Baby <\/em>energy, shoutout to Ari Lennox<\/a>. Formulated with shea butter and moringa leaf oil, it\u2019s rich in vitamins and designed to nourish, hydrate, and help restore your skin’s barrier. Because let\u2019s be real, what you put on your body matters just as much as what you put in it. If you\u2019re looking for a clean, no-BS body wash, no silicones, no filler ingredients, just real skin-loving, nourishing, vitamin-infused goodness, this might be your new favorite. And you can thank us later for it.\u00a0<\/p>\n

54 Thrones<\/strong> Moisturizing Butter Cream Body Wash, $, available at Sephora<\/a><\/figcaption><\/figure>\n

Vegan, gluten-free, cruelty-free and made with certified organic ingredients? Sounds like a winning combo you can\u2019t go wrong with. Your face is a beautiful canvas and should be treated as such. The Chamomile Face & Eye Primer does more than prep your skin; it hydrates, smooths and helps your makeup glide on seamlessly. Designed to control oil and extend your makeup wear, it creates a soft, long-lasting finish that won’t clog pores or irritate sensitive skin. Most importantly, LUV + Co<\/a> is committed to clean beauty and women\u2019s health, steering clear of toxic or synthetic ingredients, all while formulating with sensitive skin in mind. <\/p>\n

Luv + Co.<\/strong> Chamomile Face & Eye Primer, $, available at beautyologie<\/a><\/figcaption><\/figure>\n

A good primer isn\u2019t extra. It\u2019s essential. If you\u2019re a beauty enthusiast, Beauty Bakerie\u2019s Butter Primer<\/a> deserves a spot in your lineup. Whether you\u2019re rocking a full beat or keeping it bare-faced and natural, this lightweight, eco-friendly primer can be worn on its own or layered with your favorite makeup products<\/a>. It\u2019s smooth, breathable and formulated for all skin types, giving you that flawless, \u201cI woke up like this\u201d finish without the heavy residue.\u00a0<\/p>\n

Beauty Bakerie<\/strong> The Butter Primer, $, available at Nordstom<\/a><\/figcaption><\/figure>\n

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The global beauty industry is a multi-billion-dollar machine, and can you guess who is the driving force behind it? Black consumers contribute more than $9 billion in spending, according to a 2023 study. But for us, beauty isn\u2019t just surface-level. For Black women in particular, beauty is layered. It\u2019s self-care. It\u2019s self-expression. And it\u2019s self-identity….<\/p>\n","protected":false},"author":1,"featured_media":1610,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/posts\/1608"}],"collection":[{"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/comments?post=1608"}],"version-history":[{"count":3,"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/posts\/1608\/revisions"}],"predecessor-version":[{"id":1619,"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/posts\/1608\/revisions\/1619"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/media\/1610"}],"wp:attachment":[{"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/media?parent=1608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/categories?post=1608"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.machimp.com\/index.php\/wp-json\/wp\/v2\/tags?post=1608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}